Bachelor of Commerce (Management) with Honours (N/345/6/1068)

Click Here! to link to Genovasi University College Main Website

Genovasi University College vision is to promote and uphold as the preferred University for professional education and knowledge. Our mission is to enhance private education in Malaysia through innovative industry partnership and course delivery through

  • Continually develop competent graduates ready for the industry based on sound business , entrepreneurial and scientific principles
  • Adopting innovative ideas , new technologies and knowledge to achieve competitive advantage
  • Cater to the intellectual , social and cultural needs of our students from across Malaysia and the world
  • Support the vision of Malaysia to be a developed country through the developmental of graduates who are work ready for business and industry

The overall objectives of the Bachelor of Commerce (Management) degree programme are to provide learners with a high quality and a career oriented education for a diverse student population. This programme covers a range of topics in Management, Marketing, Entrepreneurship and Finance and aims to provide participants with a broad understanding of the complexity and dynamics present in contemporary business and public organizations. It trains the participants to gain the conceptual skills and an analytical approach necessary to tackle the problems facing organizations in today's environment.

The demand for graduates of Bachelor in Commerce (Management) is high and the creativity needed in this field is infinite. With advancement in the scientific, engineering, information technology, tourism and hospitality, manufacturing and agricultural sectors, resulting in new products coming into world markets, the business opportunities and entrepreneurship in this field are unlimited.


DIPLOMA AND IN FILM MAKING AND VIDEO PRODUCTION

Genovasi University College offers full time courses in Film Making. The courses comprise of both certificate and diploma programmes. The certificate programme is of 6 month duration while our diploma programme is for 2 years.

The Filmmaking and Video Production Diploma programme offers an intensive, behind-the-scenes education across all areas of filmmaking. Students will experience every phase of pre-production, production and post production, writing and analysing screenplays, developing storyboards, creating shot lists and preparing budgets and schedules. They will learn to shoot, direct, block, light scenes and capture audio, as well as assemble, cut and edit footage. Taught by leading industry professionals with reputable track records and work experience, students will develop a wide variety of productions from documentaries to commercials, public service announcements, short films and music videos. The Diploma will offer students with the comprehensive creative, technical and business expertise to immerse and be successful in the film industry.

The certificate programme covers film production support services courses and is ideal to fulfil the manpower requirements of the film industry at crew level, while the diploma programme supports film professionals at all processes of the industry. The modules cover:

  • Screenwriting - all aspects of film writing including story structure, treatments, screenplay and writing for feature, documentaries and commercials.
  • Directing - the complete set of actions and responsibilities of film directors, from pre-production to post production, script analysis, visual concepts, camera and lighting, character development and working with the actors and the production team
  • Producing - covers the full range of responsibilities like assembling a team of talented people to ensure the completion of the production successfully, arranging funding and sponsorship and keeping production costs at estimated levels.
  • Post-production - includes film and sound production and editing, special effects, colour correction and editing, music and score, digital effects etc

FEATURES OF THE PROGRAMME

Cross Collaboration
We provide a unique opportunity for cross-industry collaboration. Students have the opportunity to bring their productions to life, working with students across creative programmes including Writing and Acting for Film and TV . Through both on-campus and off-campus productions, students will be mentored by a number of cross-industry professionals.

Practical Hands On Education
From the very first term, students will be on-set, behind the camera, and inside editing stations and distribution meetings. Students will produce at least one film project per term and gain hands-on experience, working each position on-set, in a range of productions. Students will learn how to shoot in multiple styles with access to two film production studios and the latest cameras and professional gear.

Industry Professionals
Students will be mentored by a variety of award-winning and in-demand filmmakers. working directors, assistant directors, producers, production managers, cinematographers, camera operators, writers and distributors all of whom will bring invaluable industry practices and insights into the classroom.

Accelerated Learning
Through immersive coursework and experiential learning, 18 months is the right amount of time to develop the technical, creative and business expertise for launching your career in film.

Small Classes
In small classes with one-on-one instruction and mentoring, you'll have the greatest opportunity to reach your full potential. You'll also build invaluable relationships with classmates and professional networks with peers across creative programs.

Entry Requirements

Diploma in Film and Video Production - pass in SPM with at least 3 credits

Certificate in Film and Video Production - pass in SPM

Fee

Diploma in Film and Video Production (2 years) – RM 27,000

Certificate in Film and Video Production (6 months) – RM 6,000


DIPLOMA IN MASS COMMUNICATIONS

Genovasi University College offers a practical and career oriented Mass Communications Diploma Programme that provides students with the most comprehensive and complete skills and expertise in the communications sector

Today social media and communications shape the way people, organisations and businesses work and operate. The Genovasi Diploma in Mass Communication takes students through a wide selection of disciplines that include advertising, public relations, journalism, publishing, films studies, photography, media design broadcasting and many more. This career based programme provides graduates all the necessary tools and knowledge to meet the requirements of the media industry. It will present numerous opportunities for students to experience and practice hands on the essential skills of the profession. These skills will prepare students for a broader and more fulfilling career in communications. It also opens the pathway to a degree in the difference sectors of the communications industry.

Course Structure

First Year
Introduction to Mass Communications
Communications Psychology
English for Academic Purposes
Graphic Communications
Interpersonal Communications
Principles of Corporate Communication
Principles of Journalism
Communication Theory and Practice
Introduction to Information Technology
Principles of Public Relations
Media, Culture and Society
Video production
Modern Electronic Media

Second Year
Writing for the Mass Media
Intercultural Communications
Communications Law & Ethics
Publication and Production Design
Basic Photography
Introduction to Film Studies
Organisation Communications
Media Planning & Management
Integrated Marketing Communications
Persuasive Communications
Advertising and Promotions
Internship

Entry Requirements

  • Pass SPM)/SPMV/GCE O-Level with 3 minimum credits; or
  • Pass SKM Level 3 in related field and pass SPM with a minimum credit in one subject or
  • Other qualifications that are recognised by the Malaysian Government

Fee