DIPLOMA IN MASS COMMUNICATIONS

Genovasi University College offers a practical and career oriented Mass Communications Diploma Programme that provides students with the most comprehensive and complete skills and expertise in the communications sector

Today social media and communications shape the way people, organisations and businesses work and operate. The Genovasi Diploma in Mass Communication takes students through a wide selection of disciplines that include advertising, public relations, journalism, publishing, films studies, photography, media design broadcasting and many more. This career based programme provides graduates all the necessary tools and knowledge to meet the requirements of the media industry. It will present numerous opportunities for students to experience and practice hands on  the essential skills of the profession. These skills will prepare students for a broader and more fulfilling career in communications. It also opens the pathway  to a degree in the difference sectors of the communications industry.

Course Structure

First Year 
Introduction to Mass Communications
Communications Psychology
English for Academic Purposes
Graphic Communications
Interpersonal Communications
Principles of Corporate Communication
Principles of Journalism
Communication Theory and Practice
Introduction to Information Technology
Principles of Public Relations
Media, Culture and Society
Video production
Modern Electronic Media

Second Year
Writing for the Mass Media
Intercultural Communications
Communications Law & Ethics
Publication and Production Design
Basic Photography
Introduction to Film Studies
Organisation Communications
Media Planning & Management
Integrated Marketing Communications
Persuasive Communications
Advertising and Promotions
Internship

Entry Requirements

  • Pass SPM)/SPMV/GCE O-Level with 3 minimum credits; or
  • Pass SKM Level 3 in related field and pass SPM with a minimum credit in one subject or
  • Other qualifications that are recognised by the Malaysian Government

Fee