Edu Assist Foundation Malaysia in partnership with Genovasi University College offers programmes at the undergraduate and post graduate level at its Study Centre in Subang Jaya.

The Edu Assist – Genovasi Study Centre, Subang Jaya

This is a boutique study centre with state-of-art facilities especially for learning the Basics of Film Making and other disciplines.

Genovasi University College

Genovasi University College USJ 1 is branch campus of Genovasi University, Malaysia’s only Design  Thinking School. Launched on 1st August 2012, Genovasi is a combination of the words “Generation” and “Innovation” and initially its primary mission was to educate and equip Malaysian youths with an innovation mindset using the Design Thinking Methodology. Genovasi University is the leading regional partner of the Hasso-Plattner-Institute (HPI) School of Design Thinking at Potsdam University, Germany.

Genovasi University is the first of its kind in Asia and the third instalment of HPI Design Thinking Schools in the world. . The HPI School of Design Thinking is the sister institute of the Design Thinking School at Stanford University, United States. Modelled after the first institutionalised Design Thinking School in Stanford University, Genovasi Malaysia positions itself as an innovative organisation focused on propagating Design Thinking and its practices as the core competency to enhance any ready skill-set to drive innovation. In Malaysia, the Genovasi University College RPL Programme offers hope to thousands of well- experienced workers who do not have tertiary qualifications to remain competitive and add value to their experience, skills and personal worth.

Genovis University College is the authorized facilitator of the RPL Programme. It is affiliated and supported by the Great Britain College Consortium which consists of four large British government colleges.

These colleges offer a very broad portfolio of courses covering professional areas that include business, finance, ICT, manufacturing, management, education, tourism, advertising, transportation, insurance, automotive etc.

Genovasi University is now governed under a public-private partnership between the Agensi Inovasi Malaysia (AIM) foundation and Ancom Berhad. Under this partnership, we are known as Genovasi Malaysia. Genovasi University College,USJ 1,Subang Jaya is branch campus, operated by the Edu Assist Foundation, a non profit organization dedicated to help underprivileged students to achieve their dreams by offering them scholarships and guidance in furthering their education in institutions of higher learning.

The Edu Assist Foundation

 Edu Assist Foundation Malaysia was founded in 2014 and is the initiative by a group of scholars and educationists who aspire to provide opportunities to underprivileged youth inorder to uplift their socio-economic status via education, skill enhancement and other related activities.

The idea for the Foundation was established after a series of discussions with academic leaders, entrepreneurs, community leaders and other parties. The Foundation was hence established with the primary objective of providing guidance to school dropouts and working adults with regards to the pursuance of tertiary education.

Besides helping students to enhance their education and academic skills, the Foundation also organizes short-term courses and training programmes to create and promote full-fledged entrepreneurs who can meet the challenges of the business and industrial arena.


Edu Assist Foundation aspires to bring positive and sustainable changes to  mankind in terms of health, wealth, and spiritual wellbeing.


To implement sustainable programmes that provide opportunities for self-improvement, career advancement, and wholesome development, especially to the underprivileged.


  • To organize mind set transformation programmes for youth especially students.
  • To organize corporate training on wholesome sustainable development
  • To organize events to celebrate achievers
  • To provide financial and non-financial assistance to underprivileged students.
  • To offer consumable products that promote healthy living.

Our Values

At Edu Assist Foundation our motto is “People Oriented Service”.

Our values:

  • Always do what is right.
  • Honest and straightforward.
  • Operate within integrity.
  • Uphold the Foundation’s values and principles in every action and decision.


We are guided by the following principles:

  • Being strategically focused in the foundation’s work
  • Operating within clearly articulated and aligned objectives and strategies.
  • Performing tasks that add value to customers
  • Simplifying, standardizing, and streamlining tasks to reduce bureaucratic red tape.

Our Services

At present Edu Assist Foundation Malaysia provides SIX major services:

  1. Discovering the Diamond in You programme
  2. Student Recruitment and Placement
  3. Offering University Franchise programmes & Corporate Training – HRDF Claimable
  4. Publication
  5. Organizing Awards (Business and Leadership)
  6. Market consumable products that promotes healthy living